VIDEO: This is the moment gun-toting robbers raid a jewellers in Richmond in front of terrified customers and a screaming toddler.

The shocking footage was released after the raiders were jailed at Kingston Crown Court on Friday.

CCTV footage of the robbery at Horton Jewellers, in Richmond, on February 5, 2010:

The masked men, wearing boiler suits, burst into Horton Jewellers in Paved Court, Richmond, on February 5.

As they smash window displays with a hammer, one of them points a handgun at terrified customers and staff.

A screaming two-year-old in a buggy is showered with glass as the robbers steal jewellery worth £150,000.

They then make off towards Richmond Green and jump into a waiting car.

Ringleader Lee Byer, 32, of Bollo Lane, west London, was described as a “Fagin-type character” who recruited and organised four young robbers to target stores in Victoria and Richmond.

The five pleaded guilty at Kingston Crown Court in August and October last year and were jailed for a total of 41 years on Friday.

Detective Chief Inspector Pam Mace, head of the Metropolitan Police’s flying squad, based in Barnes, said: "Lee Byer was a prominent and influential figure within west London crime circles. He controlled a violent gang of young men, directing them to commit high value commercial robberies and regarded himself as untouchable.

"The lengthy and complex investigation by the flying squad, with the support of local borough officers, has resulted in all five pleading guilty, reflecting the compelling evidence gathered against them.

"I would like to pay tribute to the victims, including very young children, who have been severely traumatised by the actions of this gang."

Were you a victim of this crime or do you know who was? Contact the newsroom on 020 8744 4271 or email gholt@london.newsquest.co.uk.