Richmond's New Year Day Parade entry won second place at the annual Borough Competition almost a decade after it made its first debut.

The parade entry - which was organised by volunteers and crowdfunding donations, picked up the award on January 7.

Mayor of Richmond Cllr Nancy Baldwin said: “I could not be more grateful for the wonderful work of my community volunteers led so very enthusiastically by Alison Goodbrand.

"A big thank you to all the participants, the Poppy Factory for supporting us and all our community donors for contributing to our crowdfunding.

"It was a true demonstration of how ‘Richmond Loves Life.’”

At least 16 London boroughs took part in the Borough Competition but it was Richmond’s colourful entry which featured a diverse and exciting line-up of talent that secured £9,000 in prize money.

Richmond’s entry “Hidden Richmond” was assessed by a panel of volunteer judges along the parade route.

Each borough was rated on a range of criteria including entertainment value, effort, relevance to the theme and visual impact.

Richmond’s entry aimed to promote Richmond’s lust for life and the many achievements its charities and community groups.

Dancers, musicians and performers from Richmond wowed more than 500,000 people packed onto the streets of Central London, along with a television audience of millions from across the world.

A highlight were Shire horses from Operation Centaur, some of the last working Shire horses in the world who also act as therapy horses; particularly in the treatment of PTSD.

Joining the Mayor Cllr Nancy Baldwin in the parade were the Young Set Dance Group, the Richmond Brass Band, Operation Centaur and the White Rabbit Drama Club.

Children and families from the Mayor’s charities were also part of the event travelling in the carriage provided by Operation Centaur.

The parade entry was also organised from scratch by a committee of dedicated volunteers and funded entirely through donations from the community and local software business Minesoft.

The prize money will benefit the Mayor’s charities, which this year are Home-Start and the Otakar Kraus Music Trust.

Richmond’s prize money comes from a total prize pot of £65,000 shared amongst this year’s top entries.