Brentford Football Club and Fuller’s has announced a new strategic partnership with a two-year agreement.

It sees the London brewery become the official club partner of the Bees and sees London Pride continue to be available to supporters on matchday at Griffin Park.

Fuller’s and Brentford are said to have a history that dates back more than a century, when Fuller’s donated a nearby apple orchard to the club when Griffin Park became their home in 1904.

The name is a nod to Fuller’s Griffin Brewery.

London Pride will be available on every bar, including The Hive and the main supporters’ bar, and their partnership will feature key branding around the stadium, such as on the club’s incoming perimeter LED advertising system.

In addition, the London Pride pint and can mascots will be continue to be regular fixtures at the ground, with Fuller’s appearing as match sponsors for the first Sky Bet Championship game at home against Nottingham Forest on August 12.

Other elements of the package, which will be activated in the future, include player appearances, match tickets and a two-way discount for Fuller’s employees and Brentford season ticket holders.

Club members will also receive a discount on tours of Fuller’s Griffin Brewery shop and selected Fuller’s pubs.

James Parkinson, Brentford’s commercial director, said: “The relationship between Fuller’s and Brentford goes back a long way and we are delighted to have now reached an official partnership agreement with Fuller’s.

“The Club prides itself in delivering engaging partnerships that reach beyond just branding and marketing, but which can deliver a true partnership, working together to add value to both our supporters and Fuller’s staff.

“We look forward to working with the Fuller’s team in the years to come.”

Simon Dodd, managing director of Fuller’s, added: “With the historic link between Brentford and Fuller’s, it’s great to see our flagship beer on sale at Griffin Park.

“We have a lot of Brentford supporters working at the Brewery, it is a club that is geographically very close and we know that London Pride will be a popular choice on The Bees’ bars.”