Brentford chief executive Mark Devlin says a record sponsorship deal is a fair reflection of the club's progress over the past few seasons.

The Bees agreed a one-year deal with global sports betting exchange Matchbook.com on Thursday to become the club's primary shirts sponsor for the forthcoming Championship campaign.

It is an extension of the existing partnership between the two parties, which saw Matchbook.com's logo grace the back of the Brentford jersey last season.

There is an option to extend the deal for at least one more year complementing the existing contract, which also sees Matchbook.com branding on the roof of the New Road Stand at Brentford’s Griffin Park home.

“I am delighted Brentford FC has been able to build on its existing relationship with Matchbook.com and welcome them as our official club sponsor for the forthcoming season," he said.

“It is a record sponsorship for the club and we are grateful for their support.

"It is a sign of how far Brentford has progressed over the past few seasons that we can now attract market leading organisations to the club.

“Matchbook.com and ourselves have ambitious growth aspirations and we look forward to working in partnership with them over the next 12 months and, hopefully, beyond.

"I would like to thank our former club sponsor, Skyex, for their support over the past three seasons."

Brentford, currently on a pre-season tour to Portugal, finished fifth in the Championship last season, coming close to achieving back-to-back promotions after reachnig the play-offs.

And Matchbook.com spokesman Roibeard Long believes Brentford's progress on the pitch is a good match for his company's own ambitions.

“Brentford FC is out-performing competitors in the Championship and that certainly resonates with what we are doing at Matchbook.com.

"We are aligned with the Brentford FC trajectory and we are very excited with the opportunity to strengthen our partnership with them.

“Value, entertainment, customer engagement and success are central to Brentford. These values make them an ideal partner for us and the perfect platform from which to display our brand."