The Professional Master’s Degree MBA in Creative Business Management of TECH trains professionals capable of creating innovative and successful branding strategies to boost companies' sales 

The importance of branding today is significant because consumer buying decisions are driven by emotions and it is this that gives emotions, personality, and value to a brand. For that reason, it is necessary to humanize business relationships through the execution that involves a brilliant design, a correct tone of communication, and a pleasant experience directed towards the same aim by an expert with studies in the field such as the Professional Master’s Degree MBA in Creative Business Management.

In addition to the above, there are some branding trends that may be useful to implement in business strategies:

  • Inclusive brands: Social commitment should be part of their daily work, and campaigns against discrimination, domestic violence, and inequalities, among others, will be frequent.
  • Fun Minimalism: This is one of the design styles that comes with the intention of simplifying and encouraging at the same time. 
  • Asymmetry and controlled chaos: Rhythm and surprise have more room than ever in advertising creatives.
  • Audiovisual brands: Video will continue to gain presence in commercial communications, it has worked fantastically to capture attention and is timeless.
  • Permanent dialogue: Comments received should be responded to as soon as possible, as consumers need to feel that there are people behind them taking an interest in them and wanting to really help them.
  • More faces than icons: It is better to use faces, smiles, gestures, face-to-face conversations, and a direct, empathetic, and close relationship.

As it has been able identified, creativity is an essential element in any advertising creation, in the importance of digital branding but also in all internal and external business communication. Also, it is important to have an attractive and clear offer with a brand story, a team involved in it and to never stop looking for alternative solutions to satisfy and surprise customers.

Professional Master’s Degree MBA in Creative Business Management

TECH Technological University created this program considering that the creative industry is one of the most required in today's companies to boost their success as it promotes art, culture, design, business, and technology to transform the value of creativity as an economic asset. That is why it is important to have an expert to devise and implement innovative proposals in an efficient way that is in favour of the company's growth.

So, the demand for this type of profile capable of developing effectively in the management of the so-called creative industries is currently more relevant than ever. The students from this institution will have access to exclusive material, graphic and schematic content, theoretical lessons, to the method that get skills in market research, strategic vision, digital tools, and co-creation.

The contents are focused on topics such as new creative Industries, protection of creative and intangible products in today's marketplace, economic management of creative companies, future thinking how to transform today from tomorrow, consumer or user management in creative businesses, creative branding, communication, brand management, leadership, innovation, digital transformation, new digital marketing strategy, and entrepreneurship in the creative industries, among others. 

Re-Learning method 

The Professional Master’s Degree MBA in Creative Business Management of TECH is developed entirely online. During the 12 months of training, the student has access to the program's contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student's schedule. 

It has its own learning method, 'Re-Learning', based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge. 

TECH Technological University          

TECH Technological University, the world's largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.