Businesses in Richmond will be taught how to become dementia-friendly and given the chance to earn a nationally recognised logo.

This will be part of a community-focused response to caring for the growing number of residents with dementia and will be launched on March 6.

The new Richmond Dementia Action Alliance will bring together local businesses, statutory and civic organisations, including emergency services and voluntary groups.

Many businesses come into contact with people with dementia every day and do not feel well equipped to help them.

Councillor David Marlow, Richmond Council’s cabinet member for adults’ services, said: “Bringing together local businesses, ranging from high street shops, taxi firms, the police and the fire service – all who come face to face with customers with dementia, is a win-win situation for all.”

Margaret Dangoor, a local resident who cares for her husband with dementia, said: “This is a great first step to improving Richmond as an environment to live in with dementia.”

There are about 2,000 people with dementia in Richmond, which will increase in line with the local ageing population.